Austadiums by the numbers
The Austadiums website continued to grow in 2010. AAMI Park was the most visited venue by some distance while the MCG was rated the best stadium by users.
The site was visited a total of 552,669 times for the year (1,514 per day) while 1,906,671 pages were viewed (5,223 per day) (3.45 pages per visit). The peak occurred on Friday 7 May, the day AAMI Park opened. On that day, the site was visited 4,153 times and received 13,222 page views. The most popular month was September.
Pages within the stadiums section of the website accounted for 66% of the traffic, the forum 15%, sport 8%, news 5% while views of the home page equated to 4% of total page views.
The most popular stadiums viewed (main page only) were:
1. AAMI Park - 57,129 (9.4%)
2. Sydney Football Stadium - 30,642 (5.0%)
3. ANZ Stadium - 19,693 (3.3%)
4. Rod Laver Arena - 18,898 (3.1%)
5. EnergyAustralia Stadium - 16,718 (2.8%)
6. WIN Jubilee Oval - 14,898 (2.5%)
7. Acer Arena - 13,443 (2.2%)
8. Subiaco Oval - 11,834 (1.9%)
9. Ballymore Stadium - 10,914 (1.8%)
10. Etihad Stadium - 10,698 (1.8%)
The above figures are for the main page only. In AAMI Park's case, there were an additional 15,000 pages viewed for the seating map, events, photos, maps, reviews, crowds, etc.
The most popular page on the website was the stadium index page with 12% of total page views, followed by the main forum page 3.1%, front page 2.9% and AAMI Park 2.5%.
86.6% of visitors came from Australia, 2.9% from the UK, 2.7% from the USA and 1.8% from New Zealand. 73% of users reached the site via a search engine, 14% via referring sites and 13% was direct traffic. Regarding traffic from search engines, a staggering 91% came from Google, the next best was Bing at 5% and Yahoo 2%. The leading keywords which resulted in traffic through to Austadiums.com were AAMI Park/seating 3.8%, Rod Laver Arena/seating 2.84%, Austadiums 2.06%, Sydney Football Stadium seating/parking 1.62%, Acer Arena seating 0.91%. *Similar keywords were grouped.
2011 has started well for the site with 82,331 visits up until February 19 (1,680 per day) and 287,412 (5,865 per day) (3.49 pages per visit), with Monday 17 January the most popular day with 2,303 - the opening day of the Australian Open.
Austadiums.com now has 247 active stadiums listed with information while a further 96 are in the database without content (mostly small venues).
A total of 9,334 sports events are listed in the database (since 1/01/2003). The aggregate of crowd attendances recorded for those events is 130,075,280, noting that a number of events don't have attendance data including tennis and many smaller events.
Austadiums.com has 1,554 signed-up members (Click here to register for free). Stats for the states where users are from and the most popular 'home stadium' are available to members in myAustadiums. A total of 1,689 stadium reviews have been posted, with the top ranked venues as follows:
1. Melbourne Cricket Ground (88%)
2. AAMI Park (84%)
3. Acer Arena (84%)
4. The Gabba (83%)
5. Suncorp Stadium (82%)
325 people have signed up to our relatively new Facebook Page. 'Like' Us at www.facebook.com/austadiums. The Austadiums Twitter accounts have 241 followers. See www.twitter.com/au_sport & www.twitter.com/austadiums. The Austadiums Forum has 693 members, 3,211 topics and a total of 112,127 posts.
The popularity of Austadiums.com continues to grow and we have many new features planned for the site. We're always interested to hear your feedback, please feel free to contact us. Advertising opportunities are also available.
