Suncorp extends naming rights of The Cauldron for a further 10 years
Suncorp Stadium will retain its long-term commercial name for another decade as the iconic Brisbane venue gears up to host the 2021 NRL Grand Final.
The Queensland-based finance, insurance, and banking corporation has held the naming rights to the ground, traditionally known as Lang Park, since 1994, making it one of the longest running stadium naming rights deals both in Australia and globally.
Suncorp Group CEO Steve Johnston said the lengthy Suncorp Stadium partnership extension was a vote of confidence in Queensland’s future.
“I am incredibly proud to have Suncorp associated with this iconic venue,” Mr Johnston said.
“At a time when much in our lives has changed, we’ve been so fortunate to have Queensland’s home of sports and entertainment open. It has given fans in person, and watching at home, much-needed excitement and entertainment.
“The Grand Final is a fitting once in a lifetime reward for local footy fans and the Queensland Government that has worked tirelessly with the NRL to keep the season going.”
Suncorp Stadium General Manager Alan Graham said: “I’m delighted that our wonderful partnership is being extended for up to 10 more years. Both brands are synonymous with quality and the relationship typifies the strong community bond and connection we both share.
“There’s a whole generation who have never known the stadium by any other name than Suncorp Stadium.
“Suncorp’s Sponsorship has helped ensure the Stadium retains its status as one of the most exciting and entertaining stadiums on the planet.”
The 52,500-capacity Suncorp Stadium, often referred to as ‘The Cauldron’ due to its incredible atmosphere, is owned by Stadiums Queensland and operated by ASM Global. The venue is a critical piece of community infrastructure and a world-class destination for visitors, athletes and entertainers.
“Suncorp Stadium has been home to sporting battles, epic concerts and it even withstood the 2011 floods. It is part of our Queensland way of life and that’s why we’ve been a proud partner of the stadium for over 25 years,” Mr Johnston said.
“Our business has a long and proud heritage in Queensland, and we look forward to being part of the state’s exciting future.
While traditionally known as Lang Park, the stadium is now officially referred to as ‘Brisbane Stadium’ for events that require a non-commercial name to be used, such as the 2015 AFC Asian Cup and the Brisbane 2032 Olympic Games.
Suncorp Stadium will host the 2021 NRL Grand Final this Sunday, which will be the first time the game has been held outside of Sydney, due to the Covid lockdown in NSW.
