Sponsorship News
Carrara rebranded People First Stadium
Carrara Stadium on the Gold Coast has been rebranded as People First Stadium, a little more than 12 months after it became Heritage Bank Stadium.
Full StoryGiants announce Engie as new naming rights sponsor of Sydney Showground
Ahead of the 2024 AFL season, Engie Stadium has been unveiled as the new name of the Sydney Showground, previously known as Giants Stadium.
Full StoryHBF extends naming rights of Perth's rectangular stadium
HBF and VenuesWest have announce a three-year extension to the existing naming rights partnership at HBF Park through to 2027, while the HBF brand will disappear from two other WA venues.
Full StoryWestern Bulldogs unveil new name for Whitten Oval
Major partner of the Western Bulldogs, Mission Foods, has secured the official naming rights to the club’s Footscray headquarters.
Full StoryBallymore’s XXXX Hill lives on under extended beverage partnership
The QRU has announced a multi-year extension with three beverage suppliers, meaning the iconic XXXX Hill at Ballymore Stadium will continue to stand proud for years to come as more events return to the venue.
Full StoryAFL announces new partnership to deliver in-stadium LED signage
The AFL has entered a 10-year partnership with global sports and entertainment leader TGI Sport to deliver LED signage, digital screen and fan engagement offerings at the MCG and Marvel Stadium.
Full StoryVenues NSW announce partnership with American Express
Venues NSW has announced American Express as the Official Payment Partner of Allianz Stadium and the Sydney Cricket Ground.
Full StoryHeritage Bank Stadium new name for Carrara
Metricon Stadium has a new name, with the Gold Coast venue rebranded Heritage Bank Stadium ahead of the 2023 AFL season.
Full StoryDolphins’ Redcliffe home becomes Kayo Stadium
Moreton Daily Stadium has a new name, with the Redcliffe home of the Dolphins renamed Kayo Stadium following a four-year agreement.
Full StoryIndustree Group secures naming rights for Central Coast Stadium
Central Coast Stadium has secured a new naming rights partnership, with the Gosford venue rebranded Industree Group Stadium.
Full StoryNew name on the way for Metricon Stadium
Gold Coast’s Metricon Stadium will have a new name in 2023, with the existing 12-year naming-rights partnership with the Gold Coast Suns coming to an end.
Full StoryNew Sydney Football Stadium to be called Allianz Stadium
Sydney’s new Sydney Football Stadium will carry the same name as its predecessor, with the $828m world-class venue to be known as Allianz Stadium.
Full StoryGIO extends naming rights of Canberra Stadium
Insurer GIO has extended their naming rights agreement of Canberra’s GIO Stadium for a further four years.
Full StoryCollingwood Football Club's headquarters renamed the AIA Centre
Collingwood’s headquarters within the Melbourne & Olympic Parks precinct has a new name, with AIA Australia announcing an expansion of its partnership with the club, including naming-rights of the venue.
Full StoryMars extends naming rights of Ballarat stadium
Ballarat’s premier sports facility will continue to be known as Mars Stadium for the next two years following an extension of the naming rights agreement.
Full StoryNew Melbourne Park show court unveiled as Kia Arena
The new 5,000-seat show court at Melbourne Park has officially been named Kia Arena ahead of the 2022 Australian Open.
Full StoryStadium Australia rebranded Accor Stadium
Stadium Australia’s search for a new naming rights partner is over, with the Sydney Olympic Park venue to be known as Accor Stadium for the next seven years.
Full StoryAAMI Park naming rights extended for further five years
Insurance group AAMI has extended its naming rights of Melbourne Rectangular Stadium for a further five years, as the venue welcomed back fans for the first time in four months.
Full StoryBlundstone extends partnership with Bellerive Oval
The home of Tasmanian cricket will continue to be known as Blundstone Arena for a further three years, following an extension of the current naming rights deal with the brand.
Full StorySuncorp extends naming rights of The Cauldron for a further 10 years
Suncorp Stadium will retain its long-term commercial name for another decade as the iconic Brisbane venue gears up to host the 2021 NRL Grand Final.
Full Story