Central Coast Stadium begins search for new Naming Rights Partner
Central Coast Stadium on NSW’s Central Coast is on the hunt for a new commercial naming rights partner.
VenuesLive, the newly appointed operator of the stadium on behalf of Central Coast Council, has commenced the search for a new partner for a five-to-10-year term.
The home of the Central Coast Mariners has previously had three commercial names but has been known by its non-commercial name since 2014.
Kath Casey, Venue Manager of Central Coast Stadium, said the partnership offer was a dream opportunity for a leading company to get their brand before the eyes of millions of potential customers and to strengthen relationships within the burgeoning Central Coast region.
“We believe Central Coast Stadium presents as an unrivalled naming rights opportunity ... a truly unique proposition for a prospective Naming Rights Partner looking to increase brand awareness and the value of their brand,” said Ms Casey.
“The stadium is one of the most beautiful properties in Australian sport and entertainment and its location gives our Naming Rights Partner access to the 350,000 residents of the Central Coast and valuable exposure to the 5.5 million people living in Sydney and Newcastle.
“There will also be broadcast and media exposure from up to 40 sporting, entertainment and community events held each year at the Stadium.”
Central Coast Stadium is the hub of sport and entertainment on the Central Coast, a purpose-built 20,000-seat rectangular stadium and the home of the Central Mariners A-Leagues club. It regularly hosts NRL and international rugby, and other sport and entertainment events.
VenuesLive says the stadium is the last ‘tier 2’ stadium naming rights property available in NSW, with all major stadiums in Sydney, Newcastle and Wollongong signed to long-term naming rights agreements.
The Central Coast is one of the fastest growing regions in Australia with the Greater Sydney Commission having developed a strategic plan for the Coast on behalf of the NSW Government focusing on economic opportunities and employment growth.
The NSW and Federal Governments have pledged $1 billion in funding for a fast-rail link between Sydney and the Central Coast. Rail travel between Sydney and Gosford will be reduced to just 25 minutes on a fast-rail link between the two cities. A university campus in Gosford is also in the planning.
Ms Casey said, “We’re giving leading companies the chance to be part of an exciting new era and embed their brand in the fabric of the Central Coast – a booming growth region.
“The stadium is a much-loved community asset, delivering significant economic benefits to the region while acting as a focal point for community pride and a sense of place within the Central Coast.”
The venue, which opened in 2000, has previously been known commercially as NorthPower Stadium, Express Advocate Stadium and Bluetongue Stadium.
VenuesLive will now undergo the process of receiving proposals and shortlisting potential partners with confirmation of a preferred Naming Rights Partner expected by the end of August.
