Sponsorship

New Sydney Football Stadium to be called Allianz Stadium

Austadiums • Thursday 24th March 2022
Artist impression of Sydney's new Allianz Stadium

Sydney’s new Sydney Football Stadium will carry the same name as its predecessor, with the $828m world-class venue to be known as Allianz Stadium.

Confirmation of the commercial naming rights agreement with the global insurance company means the Allianz Stadium name will continue to exist in the Moore Park precinct, as it has for the past 10 years. The new deal is worth $36 million over six years.

Allianz Australia had signed a 10-year naming rights agreement in February 2012 with the old Sydney Football Stadium. The venue hosted its last event September 2018 and was demolished in 2019. It was the second commercial name for the old SFS – known as Aussie Stadium since 2002.

The new Allianz Stadium is now in the final stages of completion, with its first sports event expected to be the round 25 NRL clash between the Roosters and Rabbitohs on September 2, while NRL finals are also likely to be held at the venue.

Tickets are now on sale for the Sydney Super Cup match between Celtic FC and Sydney FC on November 17 and a sold-out Justin Bieber concert will be held on November 30.

NSW Tourism and Sports Minister Stuart Ayres said Allianz Stadium will set a new benchmark in live stadium experiences.

“With state-of-the-art facilities, unrivalled viewing from the 42,500 undercover seats and the finest in-stadium food and beverage offering across the country, Australia’s best rectangular stadium is on track to open in time for the 2022 NRL Finals series,” Mr Ayres said.

“We can’t wait to welcome the community back to Moore Park’s new $828 million stadium that’s been purpose built for the fans.”

Allianz Australia Managing Director Richard Feledy said Allianz Stadium at Moore Park continues the company’s affiliation with the world’s most iconic stadium precincts.

“Allianz has been supporting Australians for over 100 years, and 2022 marks the tenth anniversary of our initial commitment to the original Allianz Stadium,” Mr Feledy said.

"We’re very proud to be associated with this world-class venue which will offer an unmatched fan experience in one of the most iconic sporting precincts in the world.

Allianz Stadium, here in the heart of Sydney, is the latest important addition to the Allianz global family of stadiums.

“Through our stadium partnerships, we are committed to bringing communities together to enjoy an array of sport, international concerts and important cultural events.”

Venues NSW and Allianz Stadium CEO Kerrie Mather added, “We’re so excited to continue our long-standing relationship with Allianz Australia as the naming rights partner of Sydney’s brand new, world-class venue in Moore Park – Allianz Stadium,” Mather said.

“The former Allianz Stadium site has hosted some of our state’s most famous events from a Socceroos clash with Diego Maradona’s Argentina, sold-out Bon Jovi, Pearl Jam, Taylor Swift, Coldplay and U2 concerts, to historic Wallabies, Matildas, Sydney FC, Roosters, Waratahs, Rugby World 7s, State of Origin and US College Football encounters.

“We can’t wait to welcome crowds to the new Allianz Stadium to help create new life-long sporting, entertainment and cultural memories for the millions of fans expected to visit the new venue each year.”

The new stadium, situated adjacent to the iconic Sydney Cricket Ground, will be the home ground of the Sydney Roosters, Sydney FC and NSW

Waratahs, and will host marquee national team fixtures and major events including the 2023 FIFA Women’s World Cup.

Allianz Stadium has been designed to set a new standard for stadium sustainability. Approximately 87 percent of construction and demolition waste has been recycled while its lightweight roof structure uses 40 percent less steel than a typical venue of the same size.

Fans can travel sustainably too, with electric vehicle charging points, bicycle parking, light rail and bus stops, and a two-kilometre pathway from Central Station.

Allianz Stadium in Sydney joins Allianz’s family of seven stadiums around the world, with partnerships also in Germany, America, Austria, Italy, Brazil and France.

Allianz StadiumNaming Rights

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Sydney’s new Sydney Football Stadium will carry the same name as its predecessor, with the $828m world-class venue to be known as Allianz Stadium.
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