GMHBA extends naming-rights sponsorship with Geelong stadium
GMHBA has renewed its partnership with the Geelong Cats for a further four years until November 2027, retaining naming rights to GMHBA Stadium.
Having first joined forces in 2017, the Geelong-based health insurer took over the naming-rights of Kardinia Park in January 2018.
The popular GMHBA Fan Portal, a world-first, unique viewing experience, will continue to offer exclusive access to GMHBA members and pre-game activations will bring health services to life, with the opportunity to win tickets to home games and even the AFL Grand Final.
GMHBA CEO David Greig said the partnership enabled GMHBA to connect with the Geelong community, with a refreshed game day experience to launch in 2024 to celebrate the ongoing commitment.
“The Geelong Cats are a trusted and respected organisation that we are proud to share a long-term partnership with, demonstrating our commitment to improving the health and wellbeing of our members, customers and the communities in which we operate,” he said.
“A benefit of being local partners means we are the only brand sponsor in the AFL to offer on ground activations at every home game and we're excited to make these even more interactive in 2024.”
GMHBA Chief Marketing Officer Helen Stevens added, “As a regionally based, not-for-profit health insurer, GMHBA is deeply committed to contributing to the communities in which we operate, a sentiment shared by the Geelong Football Club. This alignment is the foundation of our partnership. We are proud to continue to support the Club over the next four years, as we continue to grow our national footprint.”
Geelong Cats Chief Executive Officer Steve Hocking welcomed the partnership renewal.
“We're excited to continue our partnership with GMHBA, as two iconic Geelong organisations, the Cats and GMHBA have strong ties in the region and are committed to growing strong and meaningful connections in the community together,” he said.
“We look forward to the next four years of the partnership and we thank GMHBA for their ongoing commitment to our Club, members, fans, and the wider Geelong community.”
Meanwhile, construction continues on the stage 5 redevelopment, with no timeline on when the new 14,000-seat two tier grandstand will open. Originally due to open during the 2023 AFL season, work was delayed due to steel issues, with the completion date potentially to extend into 2024.
Once complete, GMHBA Stadium will have a capacity of 40,000.
